UX Vision · A method for product teams
Develop the right products together.
The UX Vision focuses on what matters: people, user value and the impact of a product. Many individual ideas become one shared goal.
The method
Five steps to a shared UX vision.
The team clarifies who it designs for and what the product should deliver. This leads to three to five UX factors, measurable goals and an assessment of the planned features.
Step 1
Users
Share what you know and assume about the people who use the product.
Step 2
Product
Clarify what value the product delivers – and what it explicitly does not.
Step 3
UX vision
Agree on the three to five UX factors that matter most.
Step 4
Measurement
Make the factors measurable and derive UX goals from them.
Step 5
Features
Rate planned features by their impact on the UX, for example with UX Poker.
Tools
Materials for your next session.
The tools are free to use and made for working as a team. Besides the canvas, there is UX Poker – more will follow.
Canvas · free
UX Vision Canvas
The workshop template: from what you know about users and product to measurable UX goals and rated features.
- 5 steps
- 60–120 min for the UX vision
- CC BY-ND 4.0
- By Dominique Winter
Role play · free
Product Vision Interview
A short role play for three people that gets to the point of why your product is valuable – in the language of your target group.
Estimation method · free
UX Poker
Estimate as a team how user stories and epics affect the UX factors of your UX vision – before development starts.
In preparation
More tools
New materials for working on your UX vision will appear here as soon as they are ready.
About me
Hi, I’m Dominique Winter.
- 15+ years in product development
- Research on UX management
- Podcast “Die Produktwerker”
I developed the UX Vision Canvas. Its foundations have been published in several peer-reviewed papers that I wrote together with colleagues.
I’m a passionate researcher, practitioner and speaker for experience-oriented product development. For more than 15 years, I have worked as a product owner, product manager and product lead, supporting organisations in developing inspiring products.
My background is in media computer science and organisational development. My research focuses on corporate culture, UX management and agility. I share what I learn on the German-language podcast “Die Produktwerker” and at conferences and barcamps.
Support
Want to use the canvas with your team?
I support you in running it. Send me a short note about what you are working on and who will take part.
Workshop facilitation
I facilitate your workshop with the UX Vision Canvas – from what you know about users to measurable UX goals.
One-day training
Your team learns what UX visions are, applies several techniques for developing them to examples and discovers what else a UX vision can be used for.
or write directly to dominique.winter@designik.de