UX Poker

With UX Poker, your team estimates how a user story or epic affects the UX factors of your UX vision – before development starts.

  • Free cards to print
  • Scale from −2 to +2
  • For user stories and epics
  • By Andreas Hinderks and Dominique Winter
UX Poker cards showing −1, ±0 and +1 on a table, with card boxes behind them.

The cards

  • +2 Strong positive impact
  • +1 Weak positive impact
  • ±0 No relevant impact
  • −1 Weak negative impact
  • −2 Strong negative impact

Everyone gets a set of five cards. The values describe the expected impact on one UX factor.

Like Planning Poker – but for the user experience.

UX Poker is inspired by Planning Poker, where an agile team estimates how complex it is to implement a user story. In UX Poker, the team instead estimates how strongly a user story or epic influences the user experience – separately for each UX factor that matters for your product.

This way, every backlog item is assessed not only by effort but also by its expected UX. And the team takes the users’ perspective instead of talking only about technical implementation.

Planning Poker and UX Poker compared
Planning PokerUX Poker
Guiding questionHow much effort is the implementation?How does it affect the UX?
What is estimatedThe complexity of a user storyThe impact on each selected UX factor
ScaleStory points−2 to +2
PerspectiveTechnical implementationThe users’ experience
ResultEffort estimate in the backlogExpected UX impact in the backlog

How to play UX Poker

UX Poker takes place in a team meeting. The product owner or product manager prepares the user stories or epics, and the whole team estimates.

What you need

  • The UX factors of your UX vision – no more than five to seven, otherwise estimating becomes inefficient
  • A shared understanding of the factors and the scale
  • Personas, so it is clear whose perspective you estimate from
  • Prepared user stories or epics
  • One set of cards per person, or a voting tool for remote meetings

The five steps

  1. Present

    The product owner or product manager presents the user story or epic. The team clarifies the goal behind it.

  2. Estimate secretly

    For each selected UX factor, everyone secretly picks a card from −2 to +2.

  3. Reveal together

    Everyone reveals their cards at the same time, so nobody influences the others.

  4. Discuss differences

    If estimates differ by more than two scale steps, the people involved explain their view. Then the team estimates again.

  5. Record the result

    If there are no or only slight differences, record the average on the user story or epic.

In the end, every user story has an expected impact for each UX factor.

One user story, four UX factors

This example comes from the UX Poker publication. For a short-message app, four UX factors were selected as important.

User story

As a user, I want to see whether a post contains an untrue statement so that I can question it critically.

  • +1

    Attractiveness

    The function is new and helpful.

  • ±0

    Quality of content

    It only adds a category for content and does not change the content itself.

  • +2

    Trustworthiness of content

    It classifies content directly by its trustworthiness.

  • +1

    Trust

    Better classification of content strengthens trust overall.

If the app mainly needs to improve the trustworthiness of its content, this user story is a good candidate for the next iteration.

From the canvas to the backlog

In step five of the UX Vision Canvas, you assess planned features by their impact on your UX factors. UX Poker is made for exactly this: the three to five factors of your UX vision are the factors you estimate.

With both effort and expected UX impact in the backlog, you can choose deliberately. If you want to improve attractiveness, for example, you prioritise user stories with a strong expected impact on that factor – and see early which stories might harm a factor.

You check whether the expected impact materialises with the measurements from step four. If measurements and estimates differ, adapt your plan.

Canvas instructions
Detail of a completed canvas: yellow rating notes marked +2 and +1 sit above measurement notes such as “UEQ” and “data analysis”.
UX Poker right on the canvas: the cards show the estimated impact.
Example: backlog with effort and UX estimate
Backlog itemEffortAttractivenessTransparency
Story A5+2−1
Story B8+1−1
Story C2+2±0
Task D13+1+1
Story E20±0−2
Sample values. Effort in story points from Planning Poker, UX impact from UX Poker.

What teams should keep in mind

These tips come from the teams that tried UX Poker in the study.

  • Clarify the UX vision

    Your product’s UX vision should be clear before you estimate. Explain the UX factors so that everyone understands them the same way.

  • Agree on the scale

    Discuss beforehand what a weak or strong impact means. Otherwise everyone estimates on a different yardstick.

  • Facilitate the discussion

    Estimating almost always sparks a discussion. Without facilitation, it quickly loses focus.

  • Estimate from personas’ perspective

    Decide which users you are estimating for. Personas help you put yourself in their shoes.

  • Think about the implementation

    The same user story can have a positive or negative impact depending on how it is built. For a live ticker in a football app, the refresh rate decided whether the feature improved or worsened the UX. UX Poker brings such questions up early.

  • Use a voting tool remotely

    In online meetings, a polling or voting tool speeds up secret estimation.

Research

Tested with four agile teams

UX Poker was tested between October 2020 and January 2021 with four agile teams from different companies – online, with 30 participants in total. Among other things, the teams were developing an ordering system, a football app and a real estate portal.

All teams were able to apply UX Poker straight away and estimate the selected UX factors. The main benefit they mentioned was a shared understanding of UX within the team. Whether the estimated impact actually materialises after development was not yet examined in the study.

Hinderks, Andreas; Winter, Dominique; Mayo, Francisco José Domínguez; Escalona, María José; Thomaschewski, Jörg (2022). UX Poker: Estimating the Influence of User Stories on User Experience in Early Stage of Agile Development. International Journal of Interactive Multimedia and Artificial Intelligence, Vol. 7, Regular Issue No. 7, pp. 97–104. doi:10.9781/ijimai.2022.11.007

Read the publication
Participants’ agreement, mean values on a scale from −3 to +3 (n = 30)

We were able to talk about the influence on UX in a structured way.

1.77

UX Poker helped me better understand the targeted UX.

1.57

UX Poker was easy to use.

1.77

UX Poker can also be applied to epics.

1.70

Want to use the canvas with your team?

I support you in running it. Send me a short note about what you are working on and who will take part.

  • Workshop facilitation

    I facilitate your workshop with the UX Vision Canvas – from what you know about users to measurable UX goals.

  • One-day training

    Your team learns what UX visions are, applies several techniques for developing them to examples and discovers what else a UX vision can be used for.